Santa Cruz IP advices in the identification and usage of the most appropriate means of protection for the intangibles assets of a business, according to the type of the asset, the effectiveness of the protection and the scope of exclusivity.
Trademarks
Signs which identify the business origin of a product or service, protected during 10 years which can be renewed
Patents
Exclusive rights to exploit or authorize third parties to exploit an invention during 20 years.
Copyright
Exclusive economic and moral rights that the authors have over their original works, during their life plus 70 years
Appellations of Origin
Are those that identify a product as originating from a locality, when they have characteristics, qualities or a reputation that are due to that specific locality